Midland Lead

Location: On location, UK

The brief: to capture the scale, technology and innovation used by the company in producing high-quality lead products since opening in 1983.

The solution: we produced a set of images to illustrate the processes the company adopts to achieve superior results. The pictures were a critical element in a strategy to boost their on-line presence. Following this, the company commissioned us to produce a series of images to decorate the interior of their premises and we suggested that the pictures should themselves be printed on metal and oversaw the entire process. The images make a stunning display in their new home.