Belstaff / Young Ideas

Location: On location, industrial setting, UK

The brief: to fashion a location shoot around the keywords 'gritty', 'urban', and 'British' to show Young Ideas' range of clothing and accessories from their high-end store.

The solution: Preparation for fashion shoots is always key, and Wendy's in-depth knowledge of the industry enabled her to work up a mood board to discuss the visualisation of key themes with the client. Once approved, Wendy organised model castings and brought in hair and make-up for the shoot, as well as researching the location. The resulting images were used for advertising and point of sale.