Airbase Make-Up/ InsideOut^® Creative

Location: On location, UK

The brief: to create an iconic image for use in PR and promotional material for retail and wholesale markets that would become synonymous with the brand throughout the cosmetics industry.

The solution: founded by Oscar Nominated make-up artist Anni Buchanan and bought to this competitive and fast-paced market by Lloyd Naaké and supported by Judy Naaké, the founder of self-tanning market leader St Tropez Tanning, Airbase moulds the durability of film make-up with the practicability of everyday make-up and is already a beauty sensation with celebrity make-up artists, salon owners, brides and everyday consumers. Working together with design agency InsideOut® Creative, not only did we achieve the iconic image for the brand but additionally pushed the boundaries of the project to create an entire image library that could be used across a variety of media including advertisements, exhibition stands and training manuals. We also created images to satisfy specific industry sub-sector needs, such as Bridal, Party wear and HDTV, maximising value for the client and exceeding their expectations.